Where we use AI
AI may assist guest answers, content creation, workflow routing, analysis and product experiences. Demonstrations use example data, not live business policies or availability.
Responsible AI
AI should make service faster and work more useful—not obscure responsibility.
AI may assist guest answers, content creation, workflow routing, analysis and product experiences. Demonstrations use example data, not live business policies or availability.
AI assistants identify themselves, use approved knowledge and provide a clear route to a person. Sensitive, uncertain or exceptional requests should be escalated.
AI output can be incomplete or wrong. We do not allow a system to invent hotel policies, prices or availability. Unresolved questions should be logged for review.
Deployments should minimise personal data, use defined retention settings and restrict access according to business roles.